Will the cumulative global market share of the Apple Vision Pro operating system (visionOS) in the Mixed Reality headset segment exceed 35% by the end of 2028?

visionOS Market Dominance: Exceeding 35% Share by 2028

The Mixed Reality (MR) headset market is highly competitive, dominated initially by Meta’s Quest line. This prediction is that the cumulative global market share of Apple’s visionOS operating system—powered by the Apple Vision Pro and any subsequent models—in the MR headset segment will exceed 35% by the end of 2028.

Ecosystem Strength and User Experience

Apple's advantage lies not just in hardware, but in its massive ecosystem of developers, content, and integrated services (iCloud, Apple TV, Apple Arcade, etc.). Reaching the 35% share relies on several factors:

• **Price Tiering:** Apple releasing a more affordable, mass-market version of the headset that expands its consumer reach.
• **Enterprise Adoption:** Securing major contracts in high-value sectors like healthcare, education, and engineering, which prefer the stability and security of the Apple ecosystem.
• **Developer Content:** The rapid porting and development of compelling, unique visionOS applications that create a 'must-have' user experience.

The 2028 deadline allows for a significant ramp-up in manufacturing and product line expansion. A 35% share would signify that Apple has successfully established itself as a co-leader, if not the market leader, in the spatial computing platform war.