Will **Sora** (or a similar competing video generation model) be publicly released for commercial, non-beta use with a **minimum 60-second generation length** before the end of 2026?

Sora's Leap to Commercial Length: The 60-Second Challenge by 2026

OpenAI’s **Sora** and its competitors represent the ultimate frontier in Generative AI: video creation. The current phase is focused on testing and safety. The move to a **public, commercial release** with a **minimum 60-second generation length** is critical for making it a truly disruptive tool for advertisers, indie filmmakers, and digital content creators.

Safety, Capacity, and Consistency

The primary obstacles to this commercial release are: 1) **Safety and Misinformation:** Ensuring that deepfakes and biased content are manageable (especially after the release of Sora 2 saw third-party watermark removal), 2) **Massive GPU Capacity:** Generating 60 seconds of high-fidelity video is extremely resource-intensive, requiring enormous, dedicated server farms, and 3) **Scene Consistency:** Maintaining a coherent narrative, character, and physics across a full minute is a far harder engineering problem than short clips.

However, the commercial incentive is too high to ignore. By September 2025, **Sora 2** was already released to select users. Given the need to monetize this breakthrough technology and the rapid advancements in GPU hardware (like the announcements expected at **NVIDIA GTC 2026**), the end of 2026 provides a reasonable window for a scalable, commercially viable 60-second product launch, transforming the digital media landscape.