Will global e-commerce exceed 35% of total retail sales by 2028?

Will E-Commerce Reach 35% of Retail?

E-commerce penetration surged during the pandemic but has since stabilized. This prediction asks whether online retail will surpass 35% of global retail sales by 2028.

Strong Growth Drivers

Expansion in logistics, cross-border commerce, and digital payments supports continued growth. However, offline retail remains resilient in emerging markets. Whether global averages pass the 35% threshold depends largely on Asia’s digital acceleration.